WHITE HAT SEARCH ENGINE OPTIMIZATION

White hat seo is a technique for search engine optimization to bring website top position in search engine results for users keyword, in white hat seo we will follow the search engine rules and policies. In this we will do organic seo. In organic seo  we will follow link building, back links, keywords, content writing and other seo methodologies. By using these methods we will bring the page rank to the web page. Search engine will accept this white  hat seo, maximum every one follow white hat seo.

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BLACK HAT SEO

Black hat seo is a process to get high page rank to a web site in search engine results. This is a unethical manner in seo, many seo people will reject this type of method. By using this black hat seo process we will get good page rank in search engine results in short time period, actually this Is not recognized by search engines. Once it recognized the web site will blocked by search engines.
Black hat seo characteristics are shown below

• Violate the search engine rules and regulations
• Placing the content or keywords in web pages  visible or invisible to search engine spiders or users.
• By using black hat seo techniques creating bad user experience

Some block hat seo techniques are keyword stuffing, hiding text in web pages, door way , link formatting and blog commenting spam