Wednesday, October 17, 2012

What is Search Engine Optimization

If you type any word in search engines (Google, Yahoo & Bing) query box and press the “Enter” button you get the list of websites that contain the words entered by you.  Generally users visit top websites in the list of search engine results. If you ever find any website that ranking higher than the website that actually you are looking for that is due to powerful Internet Marketing technique called SEO (Search Engine Optimization)

SEO is a technique in Internet marketing, which helps search engines find your website and rank your website greater than the other million websites in a response to the search engine query. So that SEO generates traffic through the search engines.

SEO is a process of improving the appearance of the website or webpage in search engines organic (unpaid or natural or algorithmic) results. If a website ranks higher for the targeted keywords that site generally gain more traffic than the other websites from the search engine users. Search engine optimization targets different types of searches including local search, image search, video search, news search, maps search, blogger search and other types of searches.

As a web marketing strategy, SEO includes how search engine work, what type of searches performing by people, keywords or search words typed by the users in search engines and which search engine are most preferred by the targeted users. Optimization of the website involves editing content with the relevant industry keywords, increasing index pages count in search engines.
If you ask which is good technique to generate more targeted organic traffic, Search engine optimization is the best technique to drive free organic traffic to your website.

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